I flew to California a few days ago, and again noticed this HSBC campaign. It's been going for a while but still very much works.. great legs! Perfect for their environment.. little copy, easy to understand (also, universal) and works towards the ethos and brand identity HSBC want to promote - their understanding of people and places - "the world's local bank".The layout format also works well, as you walk down the long airport corridors you get the chance to read the same ad several times.. making it not necessary for you to look at the ad (who has the time to look at ads when you're rushing for a plane..). I also like the continuity of the little cut out in the corner of the border, works nicely.
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