A book I've read over the summer - practical advice on a variety of topics, including putting together your porfolio, as well as a wide account of the best advertising campaigns over the past 20 or so years. Interestingly, all the illustrations are pencil-drawn, to allow the reader to focus on the concepts themselves.
Wednesday, 10 September 2008
Advertising Concept Book: Think Now, Design Later
A book I've read over the summer - practical advice on a variety of topics, including putting together your porfolio, as well as a wide account of the best advertising campaigns over the past 20 or so years. Interestingly, all the illustrations are pencil-drawn, to allow the reader to focus on the concepts themselves.
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